Offensive Ads Cause Backlash

This past week was full of new advertisement releases. In particular, two ads caused much backlash and conversation on the internet. First was the Kendall Jenner Pepsi ad. This advertisement is all about “living in the moment.” Check out the advertisement.

The advertisement features platinum blonde Kendall Jenner taking part of a photo shoot while protesters are marching in the street. Next, Jenner hands a Pepsi to a police officer and everyone starts cheering. This is so weird, right? This doesn’t seem like a normal thing that happens at protests. Of course, Twitter users took storm.

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Pepsi pulled the ad this past Wednesday because of the major backlash. Hopefully, Pepsi can find a way to rebound from this mess.

Another advertisement was very controversial this week as well. Nivea pulled a deodorant ad with the title “White is Purity”.

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This ad is of a white woman with curvy brown hair that was released via Facebook that targeted followers in the Middle East. In my opinion, I find this very offensive. I don’t even know how this ad got past the legal department. Here are some of the comments of the ad via Twitter.

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This isn’t the first time Nivea has released a controversial ad. Check out this ad from 2011.

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So it has been a bad week for a couple companies releasing ads. How can major companies make sure their ads are not controversial? Or will an ad always offend someone? Only time will tell.

It’s Still Legging Season

Last week was a catfight for the airline industry. Most people would think it was about weather or ticket prices, but no, it was about leggings. Two young girls flying United Airlines from Denver to Indianapolis were told to change out of their leggings to actual pants. Apparently the two young girls can’t be comfortable on their flight. The reason they had to change out of their leggings was because they were special pass travelers. This means they got to fly for free because a relative worked for United. Apparently, in the fine print, passengers are not allowed to wear “form-fitting lycra/spandex tops, pants and dresses.” Therefore, the girls had to change before boarding their flight.

The girls were not upset with this and fully complied to United’s requests. However, a passenger overhead the conversation and was outraged. She took to Twitter. Before you knew it, the story spread like rapid fire. Celebrities and other airlines (Delta Airlines and Spirit Airlines) took to Twitter to showcase their thoughts on the story.

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United Airlines has received a lot of backlash from this story. United defended their decision and reiterated that they abide by the fine print and the rules. It will be interesting to see how United sales are in the future and how they can bounce back from such a public outrage.

Soshee, The Social Media Dog

How would you like to drop $149 for a palm-sized mechanical dog that wags its tail every time you get a Facebook like? Yes, this is a thing. Soshee, the social media dog, is a robotic dog that performs movements every time you get a notification through Facebook, Instagram, or Twitter. To me, this is quite honestly creepy and I can’t even think of how someone came up with this crazy idea. Check out the video below.

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Currently Soshee is in the prototype stage, which means you can’t actually by it. There is a kickstarter project out there for the pocket-sized dog. Currently, the project has raised almost $24,000 out of its $250,000 goal. So it still has a pretty long way to go before it hits the shelves.

Soshee connects via bluetooth from your phone to perform movements when you receive a notification from social media. The founder and maker of Soshee is experienced and has worked on films such as Harry Potter and The Pirates of the Caribbean. The dog is a Puli breed. Unusual, right? They reason the creator chose this breed is because it hides the four motors that do all the movement work, which is powered by a rechargeable battery.

Personally, I would not buy a Soshee. I think it’s really fun and interesting but also creepy and just plain weird. I wish the creators the best of luck with this creative endeavor. In turn, do you think you would buy a Soshee?

 

 

Snapchat Finally Went Public

Snapchat, the real-time photo sharing mobile application, went public last week. Many veteran investors shook their heads and looked the other way when Snapchat released the news. The main reason why was because Snapchat did not made a profit yet. Who wants to invest in a company who hasn’t even generated profit? The answer is millenials.

At a trading price starting at $17/share, Snapchat shares flew off the shelves. Snapchat was valued to be worth $25 billion which makes it the second largest US technology IPO in history. Most of the shares purchased was done by first time stock exchange players. These players were millennials who love and use Snapchat so much they wanted a piece of the pie.

However, popular does not equal profitable. Even though millennials see Snapchat as a growing social media platform, it is still not a profitable company which raises many concerns for not only me, a millennial, but many others. I will not buy a stock until it’s profitable. I need proof that the company is heading in the right direction, and right now, Snapchat is on the negative side of that continuum. However, Snapchat did well in the public market for its first week. Their share price went from $17/share to $25/share in just five days. It’s still too early to tell how Snapchat will do in the public stock exchange, but young investors can only hope that the real-time photo and video sharing app can prove veteran investors wrong.

Facebook Tackles Video

Zuckerberg seems to be always coming up with new, innovative, and crazy ideas. Facebook has recently decided to tackle social media video, an upcoming phenomenon that has taken over all social media platforms. Take a look at Twitter for example, not only do videos play automatically when you scroll down your feed but they also have incorporated videos “trending” on Twitter via Periscope (Twitter’s live-streaming video platform). With all the hustle and bustle over video, Facebook decided they needed to make a few changes to enhance their customer experience.

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First, sound on default will be implemented for all videos. This means that the sound for the video will fade in and out when you scroll pass it and will automatically play audio when you stop and look at the video.

Second, there will be larger vertical videos. The preview size for videos in your News Feed will now be much larger and will practically take over your entire mobile screen.

Third, you can minimize the video you are playing which allows you to scroll through your News Feed while watching the video from the corner of your screen.

Fourth, Facebook has announced they are launching a new video app for TV. This app will be for connected TVs such as Apple TV, Amazon Fire TV, and Samsung Smart TV.

With all these new updates to video, Facebook will surely see revenue increase. Advertisers will see these updates as great opportunities to reach a large portion of their target market.  

Overall, Facebook is taking over video. They are the innovators and the pioneers in the social media industry. It is only a matter of time when Zuckerberg pulls something else out of his bag of tricks.

Do You Love Pizza As Much As You Love Your Partner?

So National Pizza Day was this past week and it was a big deal. There were deals everywhere for good, fast, and cheap pizza. During one of the best holidays of the year, Domino’s Pizza announced a pizza wedding registry. That’s right, you can now skip that fancy china and slow cooker for an awesome pizza party before, during, and after your wedding. Check out these amazing options.

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From a marketing and social media standpoint, this is an awesome idea and a great way to draw in traffic to the Domino’s website. The media outlets embraced this idea with open arms and it was all over the news, including Forbes and the Today Show to name just a few. The brand awareness for Domino’s just took a huge step in the right direction in the industry and is definitely still the front-runner in the pizza business. Twitter went crazy, of course, with this news. Some people thought it was a joke and a dumb idea, while others were so excited that all they needed to do was to find a partner who wanted to get married and enjoy pizza as much as they do.

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I personally love this idea and I think this is one of the best marketing tactics taken out of the playbook. Domino’s Pizza is the first pizza joint to create a pizza wedding registry. I’m sure many other pizza chains and restaurant chains will follow suit. In the meantime, sign me up!

#deleteUber Trending on Twitter

#deleteUber has been a trending hashtag on Twitter the past week. This all stems from President Trump’s executive order banning terrorist immigrants from certain countries to come to the United States. Major strikes and rallies occurred throughout the US this past week in response to the executive order. From Seattle to New York City, the rallies got intense and somehow taxi and ride-sharing services got in the mix.

The traditional yellow taxi cabs in New York City decided that it was not going to offer service to and from JFK Airport. The New York Taxi Workers Alliance (the yellow cabs) posted a statement saying, ““As an organization whose membership is largely Muslim, a workforce that’s almost universally immigrant, and a working-class movement that is rooted in the defense of the oppressed, we say no to this inhumane and unconstitutional ban.”

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But then Uber tweeted out that they would continue service to and from JFK airport and drop surge prices. This caused major a major backlash in the community. #deleteUber started trending on Twitter and over 200,000 Uber accounts were deleted in a span of 5 days. Attributing to this major loss and social media burndown, the CEO of Uber is also one of Trump’s executive advisors. Uber’s once-loyal customers, vowed to change and use the ride-sharing app Lyft instead. Lyft also stated that they would donate $1 million in response to to Trump’s executive order.

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This just shows that actions can speak louder than words. Those actions can spread like rapid fire on social media and can ruin and damage a company within a matter of minutes and hours.