This past week was full of new advertisement releases. In particular, two ads caused much backlash and conversation on the internet. First was the Kendall Jenner Pepsi ad. This advertisement is all about “living in the moment.” Check out the advertisement.
The advertisement features platinum blonde Kendall Jenner taking part of a photo shoot while protesters are marching in the street. Next, Jenner hands a Pepsi to a police officer and everyone starts cheering. This is so weird, right? This doesn’t seem like a normal thing that happens at protests. Of course, Twitter users took storm.
Pepsi pulled the ad this past Wednesday because of the major backlash. Hopefully, Pepsi can find a way to rebound from this mess.
Another advertisement was very controversial this week as well. Nivea pulled a deodorant ad with the title “White is Purity”.
This ad is of a white woman with curvy brown hair that was released via Facebook that targeted followers in the Middle East. In my opinion, I find this very offensive. I don’t even know how this ad got past the legal department. Here are some of the comments of the ad via Twitter.
This isn’t the first time Nivea has released a controversial ad. Check out this ad from 2011.
So it has been a bad week for a couple companies releasing ads. How can major companies make sure their ads are not controversial? Or will an ad always offend someone? Only time will tell.